02. Desktop Experience
We did a quick evaluation of the website’s first draft, to get an idea of the main areas for improvement & noticed that the ‘donate’ CTA was fairly low in contrast compared to the other elements on the page. There were also a lot of choices that the user had to make when deciding how to donate.
To reduce the number of choices the user has to make, and simplify the Donate page to highlight the online donation options. Donating online is likely to be the most common way people want to donate if they are already on the website so it is important to prioritise this.